The studio
Arabesque World is a Saudi company based in Riyadh, founded in 2019 and working across events, exhibitions and conferences.
The name and the identity come from the traditional Saudi gateway: a frame that holds its shape while the geometric pattern inside it changes from one application to the next. That is not decoration — it is an accurate description of how the studio works. One method, a different experience every time.
We run an in-house team that covers the full chain: creative concepts, visual identity, 3D design and architecture, production and fabrication, procurement, logistics, field operations, copywriting and media production.
Fifteen people carrying the work from idea to field. Open a name to read further.
Leads the company on a strategy built from more than a decade running major projects and assembling teams that perform. Sees every event as a story that deserves telling, and is at his best holding the wide view and the fine detail at once. MBA.
“Mastery isn't a management decision. It's a culture you plant in the team.”
Keeps the operational tempo — the one who makes sure a vision lands as something measurable. A seasoned PMO lead with over ten years running high-profile national programmes, combining strategic precision with the firmness that field command needs. BBA.
“Precision in delivery is the bridge between the strategy and the result.”
Turns what a client hopes for into something they can point at. Marketing degree from King Saud University, and four-plus years developing and running events across the government and private sectors. Strong at spotting the strategic opening and at keeping multi-disciplinary teams in step.
Runs projects like someone who knows a single detail can carry the weight of the whole story. Fourteen-plus years leading major national events, and a rare ability to pair executional precision with composure in the highest-pressure rooms. BSc in Library & Information Science, Imam University.
On the largest and most tangled events, he is the thread holding it together. Four-plus years inside Riyadh's biggest productions have given him deep logistical knowledge and the ability to run crews and hold operations steady under real pressure. BBA.
Leads the creative teams with an eye that reads the shape of a story before it is finished. Her role goes past production oversight into sharpening the proposals themselves, until an abstract idea becomes an identity you can read in every detail. MA in Museum & Exhibition Design from the Royal Institute of Traditional Arts (Wrth); BA in English & Translation, Princess Nourah University.
Works from the belief that a successful event starts with a concept that addresses the senses — which is why she is good at turning silent spaces into something people walk into and feel. Five years of experience reading a project brief and converting it into a coherent visual and strategic direction. BSc in Interior Design Engineering, Prince Mohammad bin Fahd University.
Shapes space the way a director shapes a scene — with visual intent and architectural purpose. Eight years in interior design for the events and exhibitions industry, and a gift for translating an event's identity into a three-dimensional environment that is lived in rather than looked at. BSc Interior Design Engineering, Prince Sultan University; PMP.
Treats event design as the engineering of an experience before it is the construction of a space. Architecture degree from Al-Ahliyya Amman University and five-plus years in exhibitions and conferences, specialising in getting drawings off the page and onto the floor without losing their precision.
Sees the brand before he draws it. Twelve years in graphic design across advertising agencies, pharmaceuticals and conference work, building a visual sensibility that can hold a client's identity and an audience's needs inside a single coherent design. BA Graphic Design, Al-Zaytoonah University.
Translates complicated ideas into a visual language that moves. Seven-plus years across companies and creative agencies, working across visual identity, print, packaging, advertising campaigns and social content.
The voice of an event, and the guardian of its language. Five years in the cultural and arts scene, bringing creative direction to cultural projects and bending words to fit whatever format they have to live in. Works with a journalist's accuracy and a writer's ear. MA Communication & Media, King Abdulaziz University; BA Digital Journalism, Taibah University.
Holds the supply chain that stands behind every detail that reaches the floor — from selecting suppliers to keeping schedules and budgets honest.
An engineer of logistics who hears delegation movement and field operations as a piece of music that does not tolerate a wrong note. Specialises in high-level events and official ceremony, fluent in protocol, and turns tangled logistical problems into something that reads as effortless to an international delegation.
Runs production with the eye of someone who can see the story in the material and the form before the thing is finished. Started in 2017 and sharpened his craft delivering major projects across tourism and culture — which is why he can take a complicated design and get a production crew to build it exactly.
“Fabrication is imagination made solid.”
Ministries, authorities and national institutions — alongside the Kingdom's largest seasons and events.
